o Created collateral for the hotel and the spa & salon o Helped promote and manage the brand in all visuals materials o Projects included in-room advertising, readerboards, internal and external promotional pieces, brochures and art gallery promotions
o Nissan campaign won district competition and placed at national competition o Oversaw the creative team; developed creative executions, including print ads, TV spot, microsite, ambient advertising, etc.
o Helped students in the editing bays with any technical or production issues and monitored camera/equipment check-out. o Shot, compiled and edited footage for various organizations on campus.
o Helped the marketing team with design and branding tasks o Major responsibility was redesigning the company's consumables and services catalog for both print and web; assignments included photographing products, streamlining information, creating illustrations, reformatting catalog layout, improving user-friendliness and accessibility, creating interactive options for the web. o Other responsibilities; creating advertisements, assisting with marketing strategies and promotions, helping with development, preparation and revision of newsletters and press releases
o Contacted alumni of all ages from across the country and talked about their experiences as a Phi Psi and how they can strengthen their connection with the fraternity. o Accepted donations to the Foundation.
o Create marketing pieces to raise awareness about HRC promotions, programs and offers. o Work with directors to complete tasks and discuss ways to improve overall marketing of their departments.
BA
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